Twitter your communities!

So I've been thinking about how new home builders can use the Social Networking tool Twitter to serve their efforts at selling homes.

There's no question that using Twitter professionally can help build your brand if that is your goal, but what about using it to sell homes?

As mentioned elsewhere, Lennar Homes is already using Twitter and getting their message out to an ever increasing audience and it's working!

Well if you've been wondering how you can do this, here's the solution. Let me start
by saying that if you are a builder, then you should

start exploring the entire Social Networking phenomenon to find more ways to promote your brand and get your product in front of the eyes of

the new generation of home buyers. You know, the ones that are using MySpace, Twitter, Facebook and LinkedIn by the millions. If you would

like to see a list of builders that are already entering the Social Networking world go here. Ok, the plan;

A.) Create a Twitter profile with the name of your community. Example: Norris Homes
has a community called "Eagle Creek" so your Twitter

name would be @EagleCreek. B.) Then, use any number of Twitter Badges to place on your community website asking your visitors to follow

this community on Twitter. Your Twitter profile url would be www.twitter.com/EagleCreek. Now that you have an account for that community,

all you do is send out your updates via Twitter and those that are following that community will be notified immediately. Disclaimer: For

those builders that have a large number of communities, it may be better to just have a company profile like "NorrisHomes". It may also be

easier to allow your community sales staff to do the updating for each of their communities. When the community is sold out just go to the

"Settings" tab of your profile and delete the account. You may be wondering "Isn't this just another method of gaining access to your

Visiting audience?” Why, yes it is, but it's also a bold display that your company is following the trend of Social Networking technology and

in today's environment, that's what you want. Here is a great example: Ashton Place
Now, get started!